Biography of Kelli Connaughton

With over 25 years of hands-on small business experience, Kelli Connaughton brings a unique perspective to business brokerage—because she’s been on both sides of the table. She has personally started, developed, bought, and sold multiple successful businesses, giving her an insider’s understanding of the challenges, opportunities, and emotions that come with every transaction.

Kelli built and sold three 20,000+ sq. ft. multi-purpose fitness centers from the ground up, later scaling and relocating an established spa and salon to double its revenue and staff. Her track record reflects not only strategic vision but also the ability to execute, grow, and position businesses for maximum value.

Her deep knowledge of operations, marketing, staffing, and financial performance allows her to guide clients through every step of the buying or selling process with clarity and confidence. Whether representing sellers who want to maximize their exit or buyers looking for the right opportunity, Kelli combines her entrepreneurial insight with a results-driven approach to achieve the best possible outcome.