A white background with a few lines on it

Prepare to Sell Your Business

Selling your business is not an easy process — personally or professionally. However, there are certain tasks that prepare both your business and yourself for a smooth, successful transaction. In this article, we explain how you can prepare to sell your business, including who you need on your team, how to find a buyer, and best practices for navigating negotiations and closure. Here's a step-by-step process for preparing your business for sale, as well as a rundown of who you can count on for support during this process.


Key Takeaways

  • Build a strong advisory team that includes legal counsel, a financial advisor, and a business broker to guide you through the sale process.
  • Prepare your financial statements meticulously by gathering essential documents, reviewing financial health, and organizing tax records.
  • Accurately value your business by conducting an appraisal, understanding market trends, and setting a realistic price.
  • Find potential buyers by effectively marketing your business, screening interested parties, and negotiating offers.
  • Navigate the sale process by managing due diligence, handling confidentiality agreements, and ensuring a smooth closing of the deal.

Step One: Building Your Advisory Team

When selling a business, having a team of trusted advisors around you to navigate the complicated process is crucial for success. This team typically includes a business broker, attorney, accountant, and financial advisor who each bring specialized expertise to the table. These professionals can help you with legal compliance, tax considerations, valuation, and finding the right buyer. By assembling a strong advisory team, you ensure that every aspect of the sale is handled efficiently, reducing stress and maximizing the potential outcome of the transaction.


Step Two: Preparing Financial Statements

Gathering Essential Documents

Working with an accountant to compile clean financial statements is a crucial part of the sales process. Potential buyers will want to review your financials, typically including a Profit and Loss statement, a Balance Sheet, and a Cash Flow statement. These documents paint a financial picture of your business and can make it look more attractive to buyers.


Reviewing Financial Health

Buyers rely on financial statements to evaluate the financial health of your business. This includes assessing changes in assets and liabilities and your business's ability to generate free cash flow. Buyers look for signs of healthy cash flow. Ensuring your financials are accurate and up-to-date can help avoid issues during the due diligence process.


Organizing Tax Records

Your accountant will also be essential in organizing historical and projected financial statements and other data required to place a proper value on your business. They can gather and organize any financial data requested by the buyer during the due diligence phase of negotiations.


The first step is to get your business financials in order. Prepare financial statements, projections, and ready key metrics for your industry. Understand the numbers. What is the financial position of the business? Outstanding liabilities? Relative growth in gross sales and net income? Number of customers and relative size? Alignment with your forward projections?


Step Three: Valuing Your Business

Conducting a Business Appraisal

To sell my business in Virginia, the first step is to conduct a thorough business appraisal. Hiring a professional appraiser can provide a detailed explanation of your business's worth. This document not only gives credibility to your asking price but also serves as a benchmark for your listing price.


Understanding Market Trends

Understanding market trends is crucial when valuing your business. Keep an eye on industry trends, economic conditions, and comparable sales in your area. This will help you gauge the market position and financial situation of your business.


Setting a Realistic Price

Setting a realistic price is essential to attract potential buyers. Avoid setting the price too high, which can drive away buyers, or too low, which can undervalue your business. A well-conducted appraisal and understanding of market trends will help you set a price that reflects your business's true value.


When buyers question your price during negotiations, it helps to point to the precise reasons why your business is so valuable. This is where a detailed appraisal and understanding of market trends come into play.


For those in the Hampton Roads area, First Choice Business Brokers Hampton Roads can be a valuable resource in navigating this process.


Step Four: Finding Potential Buyers

Marketing Your Business

To attract potential buyers, it's crucial to market your business effectively. Depending on the type of buyer you anticipate, your first step should be to decide which advisors to involve in the sales process. Collaborate with them to develop a comprehensive buyer outreach strategy. Consider listing your business in trade publications and websites. Alternatively, business brokers Virginia can help you reach a broader audience, but ensure you check their background, references, and commission structure.


Screening Interested Parties

Once you've identified interested parties, it's essential to take several actions:


  • Maintain a pipeline of two to three potential buyers in case the initial deal falls through.
  • Stay in regular contact with potential buyers.
  • Verify whether the potential buyer pre-qualifies for financing before sharing detailed information about your business.
  • If you plan to finance the sale, work out the details with an accountant or lawyer to reach an agreement with the buyer.
  • Allow room for negotiation, but stand firm on a price that reflects the company's future worth.


Step Five: Negotiating Offers

When negotiating offers, it's important to balance flexibility with firmness. Be prepared to negotiate, but ensure the final price is reasonable and reflects the company's potential for future growth. This approach will help you secure a deal that benefits both parties.


Having a well-thought-out strategy for finding potential buyers can significantly increase your chances of a successful sale. Make sure to leverage all available resources and maintain clear communication throughout the process.



Step Six: Navigating the Sale Process

Managing Due Diligence

Once your business finds an interested party, there’s a lengthy process to finalize the sale agreement. This can take several months. Buyers will want to conduct comprehensive due diligence. By preparing for this, you can streamline this step of the process, helping progress the sale toward a conclusion and minimizing the potential for any last-minute, closing table negotiations after an unexpected discovery late in the diligence process.


Handling Confidentiality Agreements

Confidentiality agreements are crucial to protect sensitive information during the sale process. Ensure that all parties involved sign these agreements to maintain the integrity of your business data. This step is essential to prevent any leaks that could potentially harm your business's reputation or operations.


Closing the Deal

Closing the deal involves finalizing all the terms and conditions agreed upon during negotiations. This step often requires the assistance of legal counsel to ensure that all legal aspects are covered. A smooth closing process can significantly impact the overall success of the sale, making it essential to be well-prepared and organized.


Embracing a comprehensive sale readiness process ensures that you enter the process of selling your business fully aware of its likely value.


Step Seven: Planning for Post-Sale Transition

Communicating with Employees

Effective communication with your employees is crucial during the post-sale transition. It's important to be transparent about the changes and how they will affect the team. Regular updates and open forums for questions can help ease uncertainties and maintain morale.


Planning Your Next Steps

On a personal level, a period of preparation for a sale gives business owners the opportunity to plan for life after the transaction. The sale of a successful business typically results in a major cash windfall for owners. By taking the time to build relationships with trusted tax and wealth advisors, entrepreneurs can plan for the effects of this and put in place various strategies to offset the potential tax impacts of the sale.


Preparing for that eventuality is vital, and it’s a process that takes some time. Business owners who plan for the eventual sale of their business tend to realize a far more favorable outcome than those who do not.


Managing Emotional Impact

Preparation is one of the best ways to navigate personal emotions surrounding the sale. You can make arrangements for any remaining employees and have a plan for what you will do next. Additionally, don’t be afraid to talk to a mental health professional about the stressors and emotions you experience during the sale.



Frequently Asked Questions

  • What are the first steps to take when preparing to sell my business?

    The first steps include educating yourself about the process, determining your goals for the sale, and making any necessary changes to get your business ready. This might involve adding business processes, opening new markets, or securing intellectual property.

  • Why is it important to build an advisory team?

    An advisory team, which includes legal counsel, a financial advisor, and a business broker, can provide essential support and expertise throughout the sale process, ensuring a smooth and successful transaction.

  • What financial documents do I need to prepare?

    You need to gather financial statements detailing assets, liabilities, and income, as well as tax returns from the past three to four years. It's also important to review these documents with an accountant and prepare any other relevant paperwork.

  • How can I accurately value my business?

    Conducting a business appraisal, understanding market trends, and setting a realistic price are key steps in accurately valuing your business. Hiring a professional appraiser can also provide a more precise valuation.

  • What should I consider when finding potential buyers?

    When finding potential buyers, focus on marketing your business effectively, screening interested parties to ensure they are financially qualified, and negotiating offers to get the best possible deal.

  • How can I manage the emotional impact of selling my business?

    Preparation is key to managing the emotional impact. This includes making arrangements for remaining employees, planning your next steps, and possibly consulting a mental health professional to navigate the stress and emotions involved in the sale.

Learn More

Recent articles for you

A person is sitting at a desk with a laptop and a pen.
October 3, 2024
Find your ideal business for sale in Virginia Beach with expert guidance from FCBB Hampton Roads.
A group of business people standing in front of a window
September 30, 2024
Learn how and when to sell your business in Virginia. Discover key steps and buyer profiles to ensure a successful business sale.
A man and a woman are shaking hands while sitting at a table.
September 18, 2024
Trust First Choice Brokers Hampton Roads to help you buy or sell a business in Virginia Beach. Expert guidance for smooth and successful business transactions.
Share by: